Click It or Ticket Safety Campaign Begins

SARASOTA, FL  – May 14, 2018   – 8:30 a.m.

As the unofficial start of summer, the Memorial Day holiday weekend is a busy time for Americans.  Each year, the highways fill with families in vehicles, on their way to start their summer vacations.

To help keep drivers and passengers stay safe, the Sarasota Police Department is reminding motorists to Click It or Ticket.  Aimed at enforcing seat belt use to help keep families safe, the national seat belt campaign will take place May 14 through June 3, concurrent with the busy travel season.

“Buckling up is a simple task that can keep you and your family safe in the car,” said Officer Tim Bales, Sarasota Police Department Traffic Unit.  “But it’s more than that.  Buckling up is the law.  Our law enforcement personnel see the consequences of not buckling up.  We see the loss of life.  Often, it could have been prevented with the simple click of a seat belt.  This should be automatic.”

According to the National Highway Traffic Safety Administration, nearly half (48%) of the passenger vehicle occupants killed in crashes in 2016 were unrestrained.  At night from 6 p.m. to 5:59 a.m., that number soared to 56 percent of those killed.  That’s why one focus of the Click It or Ticket campaign is nighttime enforcement.  Participating law enforcement agencies will be taking a no-excuses approach to seat belt law enforcement, writing citations day and night. 

“If you know a friend or a family member who does not buckle up when they drive, please ask them to consider changing their habits,” said Officer Bales.  “Help us spread this life-saving message before one more friend or family member is killed as a result of this senseless inaction.  Seat belts save lives, and everyone—front seat and back, child and adult—needs to remember to buckle up—every trip, every time.”

In an effort to remind drivers and passengers to buckle up year round, the Sarasota Police Department created a Public Service Announcement which can be viewed on YouTube at